[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sohm.cz\/google-bude-zadat-prokazani-totoznosti-kupcu-volebnich-reklam\/#Article","mainEntityOfPage":"https:\/\/www.sohm.cz\/google-bude-zadat-prokazani-totoznosti-kupcu-volebnich-reklam\/","headline":"Google bude \u017e\u00e1dat prok\u00e1z\u00e1n\u00ed toto\u017enosti kupc\u016f volebn\u00edch reklam","name":"Google bude \u017e\u00e1dat prok\u00e1z\u00e1n\u00ed toto\u017enosti kupc\u016f volebn\u00edch reklam","description":"Minul\u00fd t\u00fdden v p\u00e1tek spole\u010dnost Google uvedla, \u017ee podnikne kroky k prov\u011b\u0159en\u00ed, zda maj\u00ed lid\u00e9 nebo organizace povoleno koupit politickou reklamu, a to tak, \u017ee…","datePublished":"2023-05-05","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.sohm.cz\/author\/#Person","name":"","url":"https:\/\/www.sohm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b653a05acc9928bc50547a0b6ed51698115bbf59840455a4bc9d337f928ec9d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b653a05acc9928bc50547a0b6ed51698115bbf59840455a4bc9d337f928ec9d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sohm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sohm.cz\/wp-content\/uploads\/img_a315061_w2551_t1526019509.png","url":"https:\/\/www.sohm.cz\/wp-content\/uploads\/img_a315061_w2551_t1526019509.png","height":0,"width":0},"url":"https:\/\/www.sohm.cz\/google-bude-zadat-prokazani-totoznosti-kupcu-volebnich-reklam\/","about":["Www"],"wordCount":361,"articleBody":"Minul\u00fd t\u00fdden v p\u00e1tek spole\u010dnost Google uvedla, \u017ee podnikne kroky k prov\u011b\u0159en\u00ed, zda maj\u00ed lid\u00e9 nebo organizace povoleno koupit politickou reklamu, a to tak, \u017ee je po\u017e\u00e1d\u00e1 o d\u016fkaz, \u017ee jsou skute\u010dn\u011b t\u00edm, \u010d\u00edm tvrd\u00ed. Bude nap\u0159\u00edklad \u017e\u00e1dat politick\u00fd ak\u010dn\u00ed v\u00fdbor o identifika\u010dn\u00ed \u010d\u00edslo zam\u011bstnavatele, nebo vy\u017eadovat po jednotlivci identifikaci vydanou vl\u00e1dou spolu s \u010d\u00edslem soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed.V \u0159\u00edjnu lo\u0148sk\u00e9ho roku Google zve\u0159ejnil, \u017ee Internet Research Agency, rusk\u00e1 spole\u010dnost obvin\u011bn\u00e1 ze z\u00e1sah\u016f do americk\u00fdch prezidentsk\u00fdch voleb v roce 2016, utratila v pr\u016fb\u011bhu volebn\u00edho cyklu t\u00e9m\u011b\u0159 5 000 dolar\u016f za n\u00e1kup online reklamy. Z\u00e1kony ve Spojen\u00fdch st\u00e1tech omezuj\u00ed zahrani\u010dn\u00ed subjekty v uve\u0159ej\u0148ov\u00e1n\u00ed reklamn\u00edho obsahu souvisej\u00edc\u00edho s volbami.Nov\u00e1 pravidla se budou vztahovat na reklamy p\u0159edstavuj\u00edc\u00ed kandid\u00e1ty na feder\u00e1ln\u00ed pozice nebo \u00fa\u0159aduj\u00edc\u00ed politiky. Pravidla se naopak nemaj\u00ed vztahovat na kandid\u00e1ty na pozice v r\u00e1mci jednotliv\u00fdch st\u00e1t\u016f nebo m\u00edstn\u00edch \u00fa\u0159ad\u016f, a ani na reklamy na politicky o\u017eehav\u00e9 ot\u00e1zky, tedy t\u00e9mata, kter\u00e1 zahrani\u010dn\u00ed agenti vyu\u017e\u00edvali ke \u0161t\u011bpen\u00ed americk\u00fdch voli\u010d\u016f p\u0159ed volbami v roce 2016. "U\u010d\u00edme se z t\u011bchto zm\u011bn a na\u0161\u00ed pokra\u010duj\u00edc\u00ed spolupr\u00e1ce s v\u016fdci a odborn\u00edky v t\u00e9to oblasti a budeme usilovat o zv\u00fd\u0161en\u00ed transparentnosti politicky probl\u00e9mov\u00fdch reklam a o roz\u0161\u00ed\u0159en\u00ed na\u0161eho pokryt\u00ed na \u0161ir\u0161\u00ed okruh voleb," \u0159ekl Kent Walker, prvn\u00ed viceprezident spole\u010dnosti Google.Google a Facebook, dv\u011b dominantn\u00ed s\u00edly v online reklam\u011b, zp\u0159\u00eds\u0148uj\u00ed pravidla pro volebn\u00ed reklamy a politici a zodpov\u011bdn\u00e9 org\u00e1ny budou pe\u010dliv\u011b sledovat, zda nemohou b\u00fdt tyto platformy op\u011bt vyu\u017eity pro dezinforma\u010dn\u00ed kampan\u011b. Spole\u010dnost uvedla, \u017ee zva\u017euje roz\u0161\u00ed\u0159en\u00ed nov\u00fdch pravidel i do dal\u0161\u00edch zem\u00ed. Google pl\u00e1nuje zah\u00e1jit proces prov\u011b\u0159ov\u00e1n\u00ed toto\u017enosti politick\u00fdch inzerent\u016f koncem kv\u011btna a uvedl, \u017ee nov\u00e1 politika vstoup\u00ed v platnost 10. \u010dervence.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google bude \u017e\u00e1dat prok\u00e1z\u00e1n\u00ed toto\u017enosti kupc\u016f volebn\u00edch reklam","item":"https:\/\/www.sohm.cz\/google-bude-zadat-prokazani-totoznosti-kupcu-volebnich-reklam\/#breadcrumbitem"}]}]